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Channel: Strong words, softly spoken: a blog by Cathie McGinn » Cathie McGinn
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if language were liquid: on new words and ways of writing

The keen eyed amongst you may have observed that it’s been a while since I regularly updated this site. I can’t pretend anyone’s been begging me to get back on Continue reading →

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say yes: a small thought for a sunny day

A while ago I taught a stranger to surf. (In the land of the blind, the one -eyed rookie truly is king). He stood up on his first time out. Continue reading →

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all human life is here: reasons not to discuss writing with your friends,...

My mate, “Are you going to put (alludes to recent date) in your book?” Me (huffily): “No. I told you; it’s not an autobiography. And anyway, it’s supposed to be Continue reading →

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There goes the fear: on feeling it, and doing it anyway

As part of my year (lifetime) of doing absurd and untried things, I’m attending an acting course. My acting tutor, the lovely Jamie Irvine, frequently stresses the importance of overcoming Continue...

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a day in the life: on gratitude

It’s the coldest start to summer in Sydney for fifty years. People are complaining. I’ve been complaining. And I’ve been thinking about that; my expectations and satisfaction with the life Continue...

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johnny be good: insights, condoms and comedy

I love the Condom08 campaign – the perfect marriage of real insight, a creative idea and seamless cross platform execution driven by data and user stories. And it’s about sex, Continue reading →

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Charlie don’t surf: why you shouldn’t watch Storm Surfers

Please don’t go and see Storm Surfers:3D. Honestly. Just don’t bother. I’m asking you as a favour. Because I love surfing, and living where I do, it’s already nigh-on impossible Continue reading →

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lost in the library

 I hate moving house. Everyone hates moving house, I know, but I particularly hate it. I think it’s the packing. And the moving. More than this, it’s the books. I Continue reading →

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a slightly mad poem for you

If you were a cult, I’d join youHand over my chequebook without a word and dedicate my days and nights to worshipping you If you were a river, I’d swim Continue reading →

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2012 and all that

2012 was a busy year. Only you wouldn’t know that from reading this blog. If you’ve missed them and you’re in the mood to read my musings, you’ll find them Continue reading →

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Spreading a virus: the questions we should be asking about Invisible...

Over the past 24 hours, my Facebook newsfeed has been swamped with a single subject: Invisible Children’s Kony 2012  / Stop Continue reading →

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Yours truly, angry mob: the real value of a Facebook fan backlash

Over the last few weeks, we’ve reported on a series of social media furores. Coles, Seven Network, Channel Nine,Target….It seems to be the Continue reading →

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Game of Thrones: How not to distribute content

The incredibly popular HBO series Game of Thrones is a fascinating case study. Not only in terms of constructing and Continue reading →

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Lose your mind and play: why gamification isn’t just a buzzword

One of the buzzwords that’s circling boardrooms and blogs is ‘gamification’. It’s an acknowledgment that it’s hard to get people Continue reading →

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Only shades of grey: the new media ingenuity behind Fifty Shades’ success

Let me be completely clear: Fifty Shades of Grey is the worst book I have ever read. It is far Continue reading →

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‘It’s not stealing if you’re skimming off the top’: what brand hoaxes mean...

In his last novel, Dostoyevsky wrote: “a disturbance in one place is felt at the other end of the world.” Which is Continue reading →

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